CARE – Cancer Aid Resource & Education, Inc. is very proud to announce to our community our very special event: 2nd Annual “The Big Event….A Community that CAREs”.
The Big Event will celebrate southern New Mexico’s traditions, people and great food! It will be held at Plaza de Las Cruces in downtown Las Cruces! Some will know it as “La Gran Fiesta”! The Big Event is expected to be a tourist attraction to scenic Las Cruces. It will be built on “culture, people, food, arts, outdoor entertainment and recreation, fun, family, southwest, tourism, quality of life, paying it forward” and on the idea that attending The Big Event will be an adventure that feeds the soul.
We are expecting 500 to 1,000 people a day to attend this special event! We will be promoting this event through television, newspaper, radio, poster distribution, social media and word of mouth. The event will include a “kickoff” golf tournament, a parade, a “kids place”, vendors, music, including mariachis and bands, entertainment including folklorico dancers, a walk, a fashion show, an enchilada cooking contest, games, a carnival, fundraising, competitions and more. There will be areas that will be free for all to enter and a “We CARE” area that is for “evening and night time entertainment” with an an emphasis on “paying it forward” with a “VIP sponsorship, VIP donation and a $10 donation area”.
CARE’s focus is to provide assistance to cancer patients and their families residing in Doña Ana County to help them cope with their cancer journey. CARE provides financial assistance to patients in active treatment with basic life necessities: gas cards to get to treatment, groceries, utilities, rent, lodging/meals, etc. When businesses, organizations and individuals help their local community in this way, it spreads love and hope and helps cancer patients heal because they know that people care about their health while they are going through their treatment and recovery. The Big Event is truly a unique community giving effort that helps save lives.