The Big Event will celebrate southern New Mexico’s traditions, people and great food! It will be held at Plaza de Las Cruces in downtown Las Cruces! Some will know it as “La Gran Fiesta”! The Big Event is expected to be a tourist attraction to scenic Las Cruces. This special four-day event will benefit the community by creating an attraction that has an emphasis on “culture”, “people”, “food”, “arts”, “outdoor entertainment and recreation”, “fun”, “family”, “southwest”, “quality of life”, “tourism”, “economic impact” and “paying it forward”. The Big Event will focus on the idea that attending The Big Event will be an adventure that feeds the soul.
We are expecting over 5,000 people to attend this special event! We will be promoting this event through television, newspaper, radio, poster distribution, social media and word of mouth. The event will include a “kickoff” golf tournament, a parade, a “Kids Zone”, vendors, music, including mariachis and bands, entertainment including folklorico dancers, a walk, a fashion show, games, a carnival, fundraising, competitions: including the Lumbre Chile Eating Competition, The Big Event Pageant, and a competition that will honor a local icon, Roberto Estrada of Roberto’s Mexican Food, Roberto’s Enchilada Cook-Off Contest, which will include restaurants vying for the title of having the best tasting enchilada in 2017 and more.
There will be areas that will be free for all to enter and a “We CARE” area that is for “evening and night time entertainment” with an an emphasis on “paying it forward” with a “VIP Sponsorship, VIP Pass or a “We CARE” $10 donation area”.
CARE’s focus is to provide assistance to cancer patients and their families residing in Doña Ana County to help them cope with their cancer journey. CARE provides financial assistance to patients in active treatment with basic life necessities: gas cards to get to treatment, groceries, utilities, rent, lodging/meals, etc. When businesses, organizations and individuals help their local community in this way, it spreads love and hope and helps cancer patients heal because they know that people care about their health while they are going through their treatment and recovery. The Big Event is truly a unique community giving effort that helps save lives.
CONGRATULATIONS!!! Jaymee Fiskum for naming our new event: The Big Event….A Community that CAREs! Thank you Roberto Estrada for donating $500 for the winning entry!!! This is a community that CAREs!!!