La Gran Fiesta will celebrate southern New Mexico’s traditions, people and great food! It will be held at Plaza de Las Cruces in downtown Las Cruces! La Gran Fiesta is expected to be a tourist attraction to scenic Las Cruces. This special four-day event will benefit the community by creating an attraction that has an emphasis on “culture”, “people”, “food”, “arts”, “outdoor entertainment and recreation”, “fun”, “family”, “southwest”, “quality of life”, “tourism”, “economic impact”, “goodwill” and “paying it forward”. La Gran Fiesta will focus on the idea that attending La Gran Fiesta will be an adventure that feeds the soul.
We are expecting 500 to 1,000 people per day to attend this special event! We will be promoting this event through television, newspaper, radio, poster distribution, social media and word of mouth. The event will include a “kickoff” golf tournament, a parade, kids booth, vendors, music, including mariachis and bands, entertainment including folklorico dancers, a walk, a fashion show, games, a carnival, fundraising, competitions: including the Lumbre Chile Eating Competition, La Gran Fiesta Pageant, and a competition that will honor a local icon, Roberto Estrada of Roberto’s Mexican Food, Roberto’s Enchilada Cook-Off Contest, which will include restaurants vying for the title of having the best tasting enchilada in 2018, CARE Fulfills Dreams Bike Run & Car Show and more.
This special event is one of New Mexico’s largest cancer fundraisers. This area will also have an “evening and night time entertainment” on Friday, September 21 and Saturday, September 22 with an an emphasis to “pay it forward” with a “VIP Sponsorship, Gran Ticket de Oro, VIP Pass or General Admission Ticket.
CARE’s focus is to provide assistance to cancer patients and their families residing in Doña Ana County to help them cope with their cancer journey. CARE provides financial assistance to patients in active treatment with basic life necessities: gas cards to get to treatment, groceries, utilities, rent, lodging/meals, etc. When businesses, organizations and individuals help their local community in this way, it spreads love and hope and helps cancer patients heal because they know that people care about their health while they are going through their treatment and recovery. La Gran Fiesta is truly a unique community giving effort that helps save lives.
Are you interested in being a sponsor or vendor? Download forms below: